About Us

Our Founding Vision
Joanne & Teresa London was founded by Joanne and Teresa, two women with a shared passion for fashion and empowering women through style and confidence. From a young age, both dreamed of leaving their mark on the fashion world. With degrees in Fashion Design and Fashion Marketing, they each gained invaluable experience in the industry, bringing a wealth of skills to the table. However, it wasn’t until they met and became best friends that their dream truly began to take shape. Together, they decided to take the leap and create something of their own.
In the autumn of 2018, Joanne & Teresa London was born, and over the past 7 years, their store has grown into a trusted name with a loyal following. Today, they offer a personal and welcoming shopping experience, inspired by the latest trends and grounded in their own approach to fashion — with a focus on quality, uniqueness, and individualized customer service. Their goal is simple: to make every customer feel valued, happy, and confident in their style.

Our Commitment to Quality
Since day one, Joanne & Teresa London has been committed to offering pieces that not only look beautiful but also feel exceptional. Every item in their collections is carefully crafted with quality fabrics that balance softness, durability, and refinement. By working closely with trusted local and international partners, Joanne and Teresa ensure that each piece meets their high standards for craftsmanship, fit, and finish. Their dedication to quality means that customers can wear Joanne & Teresa London with pride, knowing they are investing in fashion made with care and precision.
Designed for the Modern Woman
Joanne & Teresa London captures the essence of modern, confident, and independent women. The collections are designed for women who express their individuality through their style. Whether it’s a professional meeting, a casual weekend brunch, or an evening out, the pieces are versatile and designed to make you feel effortlessly beautiful in every situation. Each design is an embodiment of elegance and ease, made to move with you and complement your dynamic lifestyle.
Always Evolving
Joanne and Teresa’s creative vision is what drives the evolution of their brand. They continue to embrace new materials, sustainable practices, and emerging trends, while staying true to their core mission — empowering women through fashion that celebrates individuality. Their collections are always modern, always fresh, but still rooted in the values of confidence, quality, and timeless style.

You at the Centre
At Joanne & Teresa London, everything begins with you. Joanne and Teresa listen to their community - your feedback, your stories, and your inspiration. Their mission is to design clothing that complements your lifestyle and enhances your confidence, helping you look and feel your best every day.
Looking Ahead
The vision of Joanne and Teresa continues to shape everything they do. As Joanne & Teresa London grows, their purpose remains clear - to celebrate women through fashion that is elegant, effortless, and confidently modern. Join them as they continue to share the spirit of British style - inspired by women, created for women.
